The road to Pet-Nat

Koen wijst de weg

Discovery journey

    Since October 2020, Koen has started a search for the perfect ratio between tannins, acids and everything else that can be found in the flavor spectrum. That journey was sailed under the name: Wildbloei (see:

The starting point: gaining knowledge at De Nieuwe Winkel and Nevel, and then bundling it into new healthy soft drinks and non-alcoholic alternatives. During 2021, the Wildbloei Kombucha bottles have been spread across Nijmegen and are for sale at nine different locations. Almost a year later, Koen's path is clear: introducing the world to the natural bubbles of Wildbloei and other like-minded producers.

He does this with a shop, production space and learning place in one. A living room for all things fermentation, a place to see and smell what it means to look at the traditional drinks world from a different perspective. That's how Pet-Nat came to fruition.

But Pet-Nat was not just conceived to offer an alternative. There's more to it. Alcoholic drinks have become entrenched in our society in recent decades when it comes to their image of past-time and enjoyment. But why actually? Research continues to show how unhealthy it is. Without beer or wine you are fitter, you sleep better and you lose weight without any effort. And then we haven't even mentioned our exemplary role towards kids and the large groups of people who can't or are not allowed to drink alcohol. Take, for example, pregnant women or Muslims.

In addition to personal health, there is something even more important. Mother Earth. With the sale of Wildbloei bottles we were able to plant 10 trees in the Vechtdal in our start-up year. But our green mission goes much further: 50% of the net profit should be spent directly on nature. With this we compensate, among other things, our full emissions, we contribute to a healthy and beautiful living environment and we want to be a source of inspiration for other entrepreneurs to show that things can be done differently!

It's time for everyone to enjoy without consequences. So join us on a journey through idyllic kombuchas and innovative spice blends. Towards a healthy and adventurous world full of tasty drinks. Cheers!